An Atelier for the Devotees of Time
Our business model is built around precision, rarity, and enduring relationships.
Client Value We offer highly individualized service—whether it’s the complex restoration of a 1930s chronograph or the birth of a modern tourbillon. Clients benefit from direct access to master watchmakers, transparent pricing, and results certified to Swiss standards.
Target Audience Our clientele includes serious collectors, high-net-worth individuals, vintage watch investors, heritage-focused families, luxury brands, and boutique designers in Switzerland and internationally.
Distribution Channels We operate from a private atelier and offer consultations by appointment only. Services are booked online, through referrals, and exclusive watch fairs in Geneva and Basel. For international clientele, we offer secure courier handling and white-glove delivery.
Revenue Streams Income derives from bespoke watch commissions, restoration projects, private-label production, aftercare subscriptions, and premium valuation services.
Key Partners & Resources We work closely with Swiss movement suppliers, sapphire crystal fabricators, dial artists, case manufacturers, and international auction houses. Our core resource is a multidisciplinary team of watchmakers, engineers, engravers, and service consultants.
Cost Structure Major expenses include atelier maintenance, skilled labor, proprietary tooling, insurance, research & development, and participation in global horological exhibitions.
